Asish | Product and UX Designer

Asish Viswanath

Product Designer

I build things that work—and look like they were meant to.

Product designer with 7 years of visual craft, an MSc in UX (Distinction), and a bad habit of noticing what's broken before anyone asks.

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Strategy & Systems

Information Architecture

Design Systems

Complexity Mapping

Inclusive Design

Agile Methodology

Behavioural Logic

Visual Excellence & Craft

Typography & Grid Systems

High-Fidelity Prototyping

Visual Hierarchy

Brand Management

Responsive Web Design

Technical Polish

Research & Validation

Usability Testing

Heuristic Evaluation

Accessibility Auditing (AA/AAA)

User Journey Mapping

Cognitive Load Analysis

Framer

Selected work

Mobile app · Self-initiated concept · 8 weeks

Quick Drop: one app for rides and same-day parcels

A mobile concept for commuters and remote workers who need fast, affordable last-mile travel and delivery. Built from 7 interviews and a survey, tested with 3 people, and checked against WCAG AA.

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Web dashboard · 48-hour concept sprint

Pulse: Preventing Burnout through Energy Logic

A resource management system that shifts the metric from "Time Tracking" to "Cognitive Load." I developed a 1–10 weighting framework to visualize designer stamina and prevent team burnout.

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Product designer based near London.

I started as a graphic designer. The kind who cares whether a button has 8px or 12px of padding. Seven years and a Master's in UX later, I still care about that, but now I ask a bigger question first: should this button even be here?

I spent five years designing branding, campaigns, and digital assets for IHG Hotels and Resorts before stepping back to study UX at Kingston University, earning my Master's with Distinction.

Now, as Design and Product Development Executive at Bunzl, I split my time between building visual assets for our web platforms and auditing our SAP Hybris system for usability issues nobody had flagged before.

I am looking for a product design role where caring about the 8px and asking whether the button should exist are both part of the job.

How I work

I follow a systematic and creative approach to solving problems, creating solutions, and producing artifacts that serve specific goals

Frame the problem

Who is this for, what's getting in their way, and how will we know it's fixed?

Learn from real users

Interviews, usability tests and heuristic reviews, then turn findings into design changes.

Design within the system

Build with existing components and accessibility (WCAG) in mind from the first wireframe, and flag gaps when I find them.

Ship and hand off cleanly

Tidy Figma files, annotated edge cases, and close work with engineers through to release

What colleagues say

Explore insights from individuals I've had the privilege to collaborate with. Discover why clients choose to work with me and the unique qualities that make our collaborations stand out

I worked closely with Asish on several projects regarding our outlet openings, branding and promotions.He has always been very flexible, creative and helpful”

Anna Derygo

Director of F&B at NEOM

“Asish with his unwavering confidence, made me assured of the best solutions to problems at creative workplace even when there were few options to employ, indeed he was a shoulder to lean on.

Vikrant Chandekkar

Designer / illustrator at Finomena

“Asish actively contributed to the creation of micro website for new restaurants. And the new independent hotel website. He is a real dedicated person, efficient ,
it is pleasant and easy to work with him.”

Vincent Monavon

Former Director of Sales & Marketing at IHG