Client
Amplify Goods/ Bunzl
Services
Logo
Branding
Visual Identity
icons
Brochure
Product Shots
Brand guidelines
Marketing Materials
Industry
B2B
Cleaning & Hygiene
🔥 Full Brand Creation & Asset Development
re:mind
re:mind is a premium hand and body care range, crafted for businesses that value people, planet, and purpose. Developed exclusively for Bunzl UK & Ireland, this B2B brand redefines what luxury means — proving that premium quality and positive social impact can coexist. From the outset, the aim was to create a brand that elevates washroom experiences while aligning with the values of today’s most forward-thinking organisations.
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1
Understanding the
Brand Vision
The first step was immersing myself in the re:mind ethos — a product that blends premium quality with measurable social and environmental good.
The project began with deep research into the brand’s ethos and market positioning. I explored competitor landscapes, sustainability trends, and the partnership story with Amplify Goods. From this, three pillars guided every decision — Luxury, Sustainability, and Community Impact. We defined the tone of voice as warm, confident, and purpose-driven, appealing to businesses that care about quality and ethics.
2
Brand Identity
Development
I worked alongside the brand manager to translate the strategy into a distinctive visual identity.
Logo: A clean, elegant wordmark with refined proportions, symbolising sophistication and timelessness.
Typography: A modern serif to convey elegance, paired with a versatile sans-serif for clarity and approachability.
Colour Palette: Muted botanical greens, warm neutrals, and a subtle orange accent inspired by the product’s rosemary and orange scent profile.
Iconography: Bespoke icons for sustainability credentials, bottle types, and refill systems, ensuring clarity across all communications.
3
Brand Guidelines
Creation
To ensure consistency as the brand expanded, I produced a comprehensive brand book. It covered:
Clear logo application rules and usage scenarios.
Typographic hierarchy for print, digital, and packaging.
Colour usage ratios for balancing premium and eco-friendly tones.
Image styling guidelines for photography and lifestyle shots.
Packaging templates and sustainability labelling standards.
4
Packaging Design
The packaging needed to communicate luxury while reinforcing re:mind’s eco-conscious commitment.
Forever Glass Bottles (500ml): Minimalist labels, premium matte finish, and clear refilling instructions.
rPET Bottles (500ml): Maintained premium look while adapting to recycled plastic.
5L Refill Containers: Clear product identification and sustainability messaging to support the Container Reuse Programme.
Discovery Box: A tactile, high-quality presentation kit showcasing the range for client demonstrations.
5
Marketing &
Sales Collateral
To support launch and drive adoption, I designed a suite of B2B materials:
Event Assets: Pull-up banners, branded tablecloths, and plaques for trade shows.
Printed Collateral: Brochures and flyers highlighting product benefits, ingredient sourcing, and social impact.
Sales Tools: Visual aids for account managers to communicate brand values effectively.
6
Collaboration & Production
I maintained close collaboration with the brand manager, suppliers, and printers to ensure accuracy from concept to production. This included reviewing print proofs, ensuring brand colours translated correctly to various substrates, and aligning packaging material choices with the sustainability promise.
7
Launch & Impact
The launch positioned re:mind as a premium yet purpose-driven choice within Bunzl UK & Ireland’s portfolio. The cohesive visual identity and compelling storytelling have strengthened its appeal to businesses looking to align their brand values with high-quality, sustainable products.
